E Movies+ CHANNEL IDENTITY
we created the channel identity for etv's new Emovies+ channel. The brief was to incorporate the retro projector volumetric light flicker effect into the identity in an interesting way. after many hours of testing we achieved a look that we were satisfied with, without having to use the "kitsch" film projector itself. we created 12 genre specific idents. 3 intro's grouped with 12 different endboards animated to sound.
here are three different intro's with their respective endboards.