It's How You Frame It
EyeBuyDirect glasses re-frame your world, turning everyday situations into surprising explosions of life and colour. We were tasked with creating a clear, consistent, fun & shareable 360 brand campaign that helped bring the ‘EyeBuy World’ to life.
We worked alongside ManvsMachine in London directing and animating a series of character driven animations featuring the ‘EyeBuy Guy’.
Design : ManvsMachine
Animation : ARCADE
DOP: Jordan Buck