Samsung
Samsung Week 2023
Project Type : Animation
Year : 2023
In 2023, Our collaboration with the amazing team at Samsung Hq in Seoul, Korea, continued with the creation of Samsung's highly anticipated birthday week.
This year, our partnership with Samsung took an exciting turn when we suggested a new idea: creating an animation to be displayed on the prominent 3d billboard at Piccadilly Circus. It was a challenging task, but our team made it happen.
The full project included social animations, Samsung galaxy watch faces, galaxy Flip wallpaper animations, multiple flat billboard locations, and a 3d anamorphic billboard.
We're extremely proud to see our work featured in well-known locations accross the globe. From the vibrant lights of Piccadilly Circus in London, where our animation featured as an anamorphic display, to the bustling Kings Cross in London. The iconic Times Square in New York City, and Hollywood Park. Our work has found a special place in these famous locations, capturing the attention of people from all over.
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Creative Director - JeanPierre Le Roux
Concept & character design - Arnu Van der westhuizen
3d design - Hein Oosthuizen, Thabang Chuene
Rigging - Andre Davids
Animation: Arcade Studio
Shading - Michaela Claasen, Cleo Hendricks
Lighting - Michaela Claasen, Cleo Hendricks, JeanPierre Le Roux
Render & Composite - JeanPierre Le Roux
Pose Library: Sambulo Nxele
Clothing Simulations: Michaela Classen, JeanPierre Le Roux
Producer - Teagan Lennox