Samsung

WE TEAMED UP ONCE AGAIN WITH THE AMAZING TEAM AT CHEIL & SAMSUNG HQ IN SEOUL, KOREA FOR 2024 SAMSUNG WEEK. THIS YEAR, WE BROUGHT TO LIFE  ADORABLE SAMSUNG BLUE HELPERS, REPRESENTING THE DEDICATED STAFF WHO PREPARE FOR SAMSUNG WEEK EACH YEAR.

OUR FILM SHOWCASES THESE CUTE MINIONS ASSISTING WITH VARIOUS TASKS WHILE USERS AROUND THEM EXCITEDLY RECEIVE AND UNBOX THEIR SAMSUNG PRODUCTS. OUR FUN CHARACTERS AND ANIMATION BUILDS ANTICIPATION FOR THE EXCITEMENT OF SAMSUNG'S BIRTHDAY WEEK.

OUR WORK WAS PREPPED FOR BILLBOARDS IN ICONIC SPOTS LIKE PICCADILLY AND KING’S CROSS (UK), 837 AND TIMES SQUARE (NYC), AND THE DUOMOSQUAREIN MILAN (ITALY), SPREADING THE ENERGY OF SAMSUNG WEEK TO A GLOBAL AUDIENCE!