Samsung
Samsung Week 2024
Project Type : Animation
Year : 2024
WE TEAMED UP ONCE AGAIN WITH THE AMAZING TEAM AT CHEIL & SAMSUNG HQ IN SEOUL, KOREA FOR 2024 SAMSUNG WEEK. THIS YEAR, WE BROUGHT TO LIFE ADORABLE SAMSUNG BLUE HELPERS, REPRESENTING THE DEDICATED STAFF WHO PREPARE FOR SAMSUNG WEEK EACH YEAR.
OUR FILM SHOWCASES THESE CUTE MINIONS ASSISTING WITH VARIOUS TASKS WHILE USERS AROUND THEM EXCITEDLY RECEIVE AND UNBOX THEIR SAMSUNG PRODUCTS. OUR FUN CHARACTERS AND ANIMATION BUILDS ANTICIPATION FOR THE EXCITEMENT OF SAMSUNG'S BIRTHDAY WEEK.
OUR WORK WAS PREPPED FOR BILLBOARDS IN ICONIC SPOTS LIKE PICCADILLY AND KING’S CROSS (UK), 837 AND TIMES SQUARE (NYC), AND THE DUOMOSQUAREIN MILAN (ITALY), SPREADING THE ENERGY OF SAMSUNG WEEK TO A GLOBAL AUDIENCE!
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CREATIVE DIRECTOR - JEANPIERRE LE ROUX
SKETCHES & DESIGN - ARNU VAN DER WESTHUIZEN
3D DESIGN & MODELLING - HEIN OOSTHUIZEN, THABANG CHUENE
ANIMATION: FRANCOIS SCHONKEN, SAM WILSON, IVAN MENDOZA
CLOTHING GEO & SIMULATION – THABANG CHUENE
POSING LIBRARY- SAM
SHADING - MICHAELA CLAASEN, CLEO HENDRICKS
LIGHTING - CHRIS LORD, CLEO HENDRICKS
RIGGING: MICHAELA CLASSEN
RENDER & COMPOSITE - CHRIS LORD
SENIOR PRODUCER – LEIGH HUMAN , JENNA-LEE KEYS
SAMSUNG MARKETING GROUP- CHEIL WORLDWIDE
Development
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