Samsung

We teamed up once again with the amazing team at Samsung HQ in Seoul, Korea for 2024 Samsung Week. This year, we brought to life 55 adorable Samsung Blue Helpers dressed in blue tops, representing the dedicated staff who prepare for Samsung Week each year. The scene showcases these cute minions assisting with various tasks while users around them excitedly receive and unbox their Samsung products, expressing joy and satisfaction. This lively imagery builds anticipation for the benefits of Samsung Week, capturing the excitement of the event.

Our work was prepped for billboards in iconic spots like Piccadilly and King’s Cross (UK), 837 and Times Square (USA), and the Duomo (Italy), spreading the energy of Samsung Week to a global audience!